Organizations often deploy Salesforce with default interfaces that feel generic and disconnected from their identity, leading to low user adoption and trust issues. New users face steep learning curves, while external portals fail to reinforce brand familiarity, resulting in higher support tickets and slower training. Custom branding addresses this by transforming Salesforce into a seamless extension of company culture.
Implemented a custom Lightning theme via Setup > Themes and Branding, uploading client logos, hex-matched brand colors, and background images for org-wide consistency. Extended branding to login pages (My Domain), app icons, Lightning App Builder pages, and Experience Cloud sites, ensuring mobile responsiveness and admin-friendly previews. Created multiple switchable themes for sales, support, and customer portals without code.
Boosted user comfort and adoption by creating familiar interfaces, reducing training time and support requests through intuitive navigation. Delivered 20-35% gains in productivity and engagement, as branded environments signal investment in tailored tools, fostering trust across internal teams and external users. Scalable deployment via change sets supports ongoing updates for rebrands or multi-org needs.
